Mill Pond Crossing, Simsbury CT

New Development Marketing

Berkshire Hathaway HomeServices New England Properties and Berkshire Hathaway HomeServices Westchester Properties' New Homes & Land Division gives developers, home builders and land owners the specialized services they need in a competitive and ever changing real estate market. Currently representing over 40 new developments and spec houses across the state, New England Properties and Westchester Properties REALTORS® are uniquely qualified to handle your new home sales and marketing needs.

New Homes & Land Services

• Provide site specific analyses; study of current and future competing projects; local demographic information, absorption rates, sales trends and inventory levels for new construction subdivisions, raw land, luxury single family homes, multifamily developments, active adult communities and commercial properties.
• Recommend pricing, layout styles, specifications and optional features.
• Analyze the highest and best use of each property to yield the highest return.
• Utilize our land use and sales database to assist in locating and acquiring land for development based on specific criteria or searching for developments already approved.

Marketing

• Craft a highly customized marketing plan for each project with outlined action steps and timeline in order to reach target markets.
• Develop collateral materials, printed and digital brochures, direct mail cards, email campaigns, and social media pages.
• Design, code, optimize and host the project website. Make updates throughout the life of the project.
• Facilitate and conceptualize a public relations program, specialty events and cross-marketing initiatives.
• Develop a print and online media program to target broker and consumer groups.

Sales and Site Management

• Provide an experienced New Homes & Land sales manager and trained staff who will clearly explain the project to the buying public. • Prepare detailed traffic and customer source reports. • Coordinate all the details involved in establishing the sales office and provide model home staging recommendations. • Manage the selection process with the home buyer. • List the project on the Multiple Listing Service, bhhsNEproperties.com, berkshirehathawayhs.com, NYTimes.com, WSJ.com, Zillow.com, Trulia.com, Realtor.com and all other major listing websites.


Strategic Partners

luxuryhomes.com
duPont Registry
Doyle New York
Realty Alliance